The identity was developed around AI²’s cross-sector work model and approach.
The logo is built from four connected squares representing Public Sector, Civil Society, Enterprise and Academia. Their diagonal arrangement references “AI squared” and subtly reflects the organisation’s national focus. The wider visual system was designed to feel credible, contemporary and accessible, creating a consistent identity across typography, colour, presentations and digital applications.
Alongside the visual identity, positioning, audience and messaging were defined to help shape how AI² communicates its role and purpose and to guide the overall communication rollout.
Building a cross-sector identity that makes complex conversations around AI clear, credible and driven by a common purpose: Ireland's future.