Aesthetic Dermatology

Visual identity project for a high-end aesthetic dermatologist, who brands her services and enterprise under her own name. The proposal included logo, brand guidelines and a set of small branded promotional products offered in the client’s practice.

Construction

The logo, was created around the client’s initials, meticulously designed using a perfect grid system, and serif elements, reflecting trust, stability and elegance.

The colour palette consists of sophisticated and discreet shades of muted pink, emphasising the premium nature of the services offered. The overall identity aimed to communicate the essence of and beauty and high-end services offered by the business.