{"id":17662,"date":"2026-10-18T21:31:17","date_gmt":"2026-10-18T21:31:17","guid":{"rendered":"https:\/\/hlaforga.com\/?post_type=portfolio&#038;p=17662"},"modified":"2026-10-19T14:37:04","modified_gmt":"2026-10-19T14:37:04","slug":"irish-college-of-gps","status":"publish","type":"portfolio","link":"https:\/\/hlaforga.com\/?portfolio=irish-college-of-gps","title":{"rendered":"Irish College of GPs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17662\" class=\"elementor elementor-17662\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bce796a e-con-full e-flex no e-con e-parent\" data-id=\"bce796a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73e4c75 e-con-full e-flex no e-con e-child\" data-id=\"73e4c75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fff3908 elementor-widget elementor-widget-pesingleimage\" data-id=\"fff3908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image pe--styled--object single--image false\" >\n\n            \n                            <img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1432\" src=\"https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-1-2048x1432.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-17663\" alt=\"\" srcset=\"https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-1-2048x1432.png 2048w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-1-300x210.png 300w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-1-1024x716.png 1024w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-1-768x537.png 768w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-1-1536x1074.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a40fcae e-con-full e-flex no e-con e-parent\" data-id=\"6a40fcae\" data-element_type=\"container\" data-e-type=\"container\" id=\"scope\">\n\t\t<div data-pin-start=\"top top+=0\" data-pin-end=\"bottom+=0 bottom\" data-pin-mobile=\"\" class=\"elementor-element elementor-element-43c70534 e-con-full pinned_true pin_container_#scope e-flex pin-disabled-mobile-yes no e-con e-child\" data-id=\"43c70534\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe9aa22 text--align--left text-stroke-no elementor-widget elementor-widget-petextwrapper\" data-id=\"4fe9aa22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"text-wrapper pe--styled--object\">\n\n            <p                class=\"no-margin   \"         >\n\n                #BeaGP            <\/p>\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b66c4d2 text--align--left text-stroke-no elementor-widget elementor-widget-petextwrapper\" data-id=\"6b66c4d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"text-wrapper pe--styled--object\">\n\n            <p                class=\"no-margin   \"         >\n\n                The campaign was developed to work across a wide range of digital and physical touchpoints, adapting the creative to suit different personas while maintaining a consistent overall identity. The visual system was rolled out across digital campaign assets and physical touchpoints. Each format was designed to communicate quickly and clearly, helping the campaign remain recognisable across both online and real-world environments.            <\/p>\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d607d43 text--align--left text-stroke-no elementor-widget elementor-widget-petextwrapper\" data-id=\"d607d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"text-wrapper pe--styled--object\">\n\n            <p                class=\"no-margin   \"         >\n\n                Video editing and motion design were also used to bring doctor testimonials into the campaign, offering a more personal perspective and creating space for longer-form storytelling alongside the static campaign assets.            <\/p>\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68803565 e-con-full e-flex no e-con e-child\" data-id=\"68803565\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b826a9d elementor-widget elementor-widget-pesingleimage\" data-id=\"2b826a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image pe--styled--object single--image false\" >\n\n            \n                            <img decoding=\"async\" width=\"1536\" height=\"1028\" src=\"https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-3-1536x1028.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-17670\" alt=\"\" srcset=\"https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-3-1536x1028.png 1536w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-3-300x201.png 300w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-3-1024x685.png 1024w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-3-768x514.png 768w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-3-2048x1370.png 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b30ed elementor-widget elementor-widget-pesingleimage\" data-id=\"a0b30ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image pe--styled--object single--image false\" >\n\n            \n                            <img decoding=\"async\" width=\"1536\" height=\"1025\" src=\"https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-2-1536x1025.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-17664\" alt=\"\" srcset=\"https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-2-1536x1025.png 1536w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-2-300x200.png 300w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-2-1024x683.png 1024w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-2-768x512.png 768w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-2-2048x1366.png 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d889735 e-con-full e-flex no e-con e-parent\" data-id=\"d889735\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b61b61c e-con-full e-flex no e-con e-child\" data-id=\"b61b61c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89be4bd elementor-widget elementor-widget-pesingleimage\" data-id=\"89be4bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image pe--styled--object single--image false\" >\n\n            \n                            <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1024\" src=\"https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-4-2048x1024.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-17671\" alt=\"\" srcset=\"https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-4-2048x1024.png 2048w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-4-300x150.png 300w, https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-4-1024x512.png 1024w, 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data-controls=\"play,current-time,duration,progress,mute,volume,fullscreen\" data-autoplay=\"false\" data-observer=\"\" data-muted=\"false\" data-loop=\"false\" data-lightbox=\"false\" data-play-on-scroll=\"\" data-scroll=\"\"         >\n\n            \n            \n            \n                <video preload=\"none\" class=\"p-video\" autoplay muted loop >\n                    <source src=\"https:\/\/hlaforga.com\/wp-content\/uploads\/2026\/10\/icgp-video.mp4\">\n                <\/video>\n\n\n            \n\n        <\/div>\n\n        <div class=\"video-pin-spacer\"><\/div>\n        <!--\/ Video -->\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9afeb08 elementor-widget-tablet__width-initial text--align--left text-stroke-no text--anim--fade-false elementor-widget elementor-widget-petextwrapper\" data-id=\"9afeb08\" data-element_type=\"widget\" data-e-type=\"widget\" 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