{"id":16873,"date":"2026-01-29T19:56:51","date_gmt":"2026-01-29T19:56:51","guid":{"rendered":"https:\/\/zeyna.pethemes.com\/startup-agency\/?page_id=16053"},"modified":"2026-10-13T10:06:37","modified_gmt":"2026-10-13T10:06:37","slug":"about","status":"publish","type":"page","link":"https:\/\/hlaforga.com\/?page_id=16873","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16873\" class=\"elementor elementor-16873\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f02e7d5 e-con-full e-flex no e-con e-child\" data-id=\"1f02e7d5\" data-element_type=\"container\" data-e-type=\"container\" id=\"values\">\n\t\t<div class=\"elementor-element elementor-element-5ca730f4 e-con-full e-flex no e-con e-child\" data-id=\"5ca730f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1744ef8f text--anim--fade-true text--align--left text-stroke-no elementor-widget elementor-widget-petextwrapper\" data-id=\"1744ef8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"text-wrapper pe--styled--object\">\n\n            <p                class=\"no-margin   \"         data-animate=\"true\" data-animation=\"wordsUp\" data-settings=\"{duration=1.3;delay=0;mobile_delay=;stagger=0.05;pin=false;pinTarget=;scrub=false;repeat=;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;fade=true;justifyReveal=;inserted=false;easing=default}\">\n\n                I\u2019m an IADT graduate and multidisciplinary designer working across research, strategy and visual design, using design as a tool for positive change.            <\/p>\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"cr--scroll elementor-element elementor-element-5826ac0 e-con-full convert--carousel cr--scroll carousel_trigger_#values cr--drag--mobile e-flex con--mode--edit no e-con e-child\" data-carousel-id=\"cr--5826ac0\" data-trigger=\"#values\" data-id=\"5826ac0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-anim-general=\"true\" data-animation=\"fadeUp\" data-anim-settings=\"{id=212d5370;duration=1.5;delay=0;mobile_delay=;stagger=0.1;pin=;mobilePin=;pinTarget=;scrub=scrubbed__true;repeat=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=bottom;start_scale=;end_scale=;out=false;easing=default;fade_blur=false;mask_start=}\"=\"\" class=\"elementor-element elementor-element-212d5370 elementor-widget__width-initial scrubbed__true elementor-widget-mobile__width-initial will__animated elementor-widget elementor-widget-pecalltoaction\" data-id=\"212d5370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pecalltoaction.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"pe--call--to--action pe--hover--trigger pe--styled--object none\" >\n\n            \n            \n\n                <div                     class=\"pe--cta--wrapper \">\n\n                    \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--icon elementor-repeater-item-f8b7812  \">\n\n                                <div class=\"pe-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg><\/div>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--title elementor-repeater-item-8e8adbb  \">\n\n                                <h6>Research & Insight<\/h6>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--text elementor-repeater-item-5918f47  \">\n\n                                <p>Making sense of complex information to reveal patterns, opportunities and clearer ways forward.<\/p>\n\n                            <\/div>\n                                        <\/div>\n\n                \n\n        <\/div>\n\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-anim-general=\"true\" data-animation=\"fadeUp\" data-anim-settings=\"{id=5f2495bc;duration=1;delay=0.5;mobile_delay=;stagger=0.1;pin=;mobilePin=;pinTarget=;scrub=scrubbed__true;repeat=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=bottom;start_scale=;end_scale=;out=false;easing=default;fade_blur=false;mask_start=}\"=\"\" class=\"elementor-element elementor-element-5f2495bc scrubbed__true will__animated elementor-widget elementor-widget-pecalltoaction\" data-id=\"5f2495bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pecalltoaction.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"pe--call--to--action pe--hover--trigger pe--styled--object none\" >\n\n            \n            \n\n                <div                     class=\"pe--cta--wrapper \">\n\n                    \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--icon elementor-repeater-item-f8b7812  \">\n\n                                <div class=\"pe-icon\"><i aria-hidden=\"true\" class=\"material-icons md-grid_3x3\" data-md-icon=\"grid_3x3\"><\/i><\/div>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--title elementor-repeater-item-8e8adbb  \">\n\n                                <h6>Brand & Visual Design<\/h6>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--text elementor-repeater-item-5918f47  \">\n\n                                <p>Shaping visual identities, design systems and creative direction across digital, print and communication.<\/p>\n\n                            <\/div>\n                                        <\/div>\n\n                \n\n        <\/div>\n\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-anim-general=\"true\" data-animation=\"fadeUp\" data-anim-settings=\"{id=437ab9e7;duration=1;delay=1.5;mobile_delay=;stagger=0.1;pin=;mobilePin=;pinTarget=;scrub=scrubbed__true;repeat=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=bottom;start_scale=;end_scale=;out=false;easing=default;fade_blur=false;mask_start=}\"=\"\" class=\"elementor-element elementor-element-437ab9e7 scrubbed__true will__animated elementor-widget elementor-widget-pecalltoaction\" data-id=\"437ab9e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pecalltoaction.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"pe--call--to--action pe--hover--trigger pe--styled--object none\" >\n\n            \n            \n\n                <div                     class=\"pe--cta--wrapper \">\n\n                    \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--icon elementor-repeater-item-f8b7812  \">\n\n                                <div class=\"pe-icon\"><i aria-hidden=\"true\" class=\"material-icons md-short_text\" data-md-icon=\"short_text\"><\/i><\/div>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--title elementor-repeater-item-8e8adbb  \">\n\n                                <h6>Communication & Storytelling<\/h6>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--text elementor-repeater-item-5918f47  \">\n\n                                <p>Turning complex information into accessible reports, presentations, learning materials and visual narratives.<\/p>\n\n                            <\/div>\n                                        <\/div>\n\n                \n\n        <\/div>\n\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-anim-general=\"true\" data-animation=\"fadeUp\" data-anim-settings=\"{id=1cc824fa;duration=1;delay=2.5;mobile_delay=;stagger=0.1;pin=;mobilePin=;pinTarget=;scrub=scrubbed__true;repeat=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=bottom;start_scale=;end_scale=;out=false;easing=default;fade_blur=false;mask_start=}\"=\"\" class=\"elementor-element elementor-element-1cc824fa scrubbed__true will__animated elementor-widget elementor-widget-pecalltoaction\" data-id=\"1cc824fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pecalltoaction.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"pe--call--to--action pe--hover--trigger pe--styled--object none\" >\n\n            \n            \n\n                <div                     class=\"pe--cta--wrapper \">\n\n                    \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--icon elementor-repeater-item-f8b7812  \">\n\n                                <div class=\"pe-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-spinner\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M304 48c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-48 368c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zm208-208c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zM96 256c0-26.51-21.49-48-48-48S0 229.49 0 256s21.49 48 48 48 48-21.49 48-48zm12.922 99.078c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.491-48-48-48zm294.156 0c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.49-48-48-48zM108.922 60.922c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.491-48-48-48z\"><\/path><\/svg><\/div>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--title elementor-repeater-item-8e8adbb  \">\n\n                                <h6>UX & Digital Design<\/h6>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--text elementor-repeater-item-5918f47  \">\n\n                                <p>Designing websites and digital experiences with a focus on clarity, usability and strong visual structure.<\/p>\n\n                            <\/div>\n                                        <\/div>\n\n                \n\n        <\/div>\n\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-anim-general=\"true\" data-animation=\"fadeUp\" data-anim-settings=\"{id=26ec8732;duration=1;delay=1;mobile_delay=;stagger=0.1;pin=;mobilePin=;pinTarget=;scrub=scrubbed__true;repeat=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=bottom;start_scale=;end_scale=;out=false;easing=default;fade_blur=false;mask_start=}\"=\"\" class=\"elementor-element elementor-element-26ec8732 scrubbed__true will__animated elementor-widget elementor-widget-pecalltoaction\" data-id=\"26ec8732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pecalltoaction.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"pe--call--to--action pe--hover--trigger pe--styled--object none\" >\n\n            \n            \n\n                <div                     class=\"pe--cta--wrapper \">\n\n                    \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--icon elementor-repeater-item-f8b7812  \">\n\n                                <div class=\"pe-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-square\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm-6 400H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h340c3.3 0 6 2.7 6 6v340c0 3.3-2.7 6-6 6z\"><\/path><\/svg><\/div>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--title elementor-repeater-item-8e8adbb  \">\n\n                                <h6>Service Design & Co-creation<\/h6>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--text elementor-repeater-item-5918f47  \">\n\n                                <p>Using collaborative and participatory approaches to understand experiences and shape better design.<\/p>\n\n                            <\/div>\n                                        <\/div>\n\n                \n\n        <\/div>\n\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-anim-general=\"true\" data-animation=\"fadeUp\" data-anim-settings=\"{id=6d9c261c;duration=1;delay=2;mobile_delay=;stagger=0.1;pin=;mobilePin=;pinTarget=;scrub=scrubbed__true;repeat=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=bottom;start_scale=;end_scale=;out=false;easing=default;fade_blur=false;mask_start=}\"=\"\" class=\"elementor-element elementor-element-6d9c261c scrubbed__true will__animated elementor-widget elementor-widget-pecalltoaction\" data-id=\"6d9c261c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pecalltoaction.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"pe--call--to--action pe--hover--trigger pe--styled--object none\" >\n\n            \n            \n\n                <div                     class=\"pe--cta--wrapper \">\n\n                    \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--icon elementor-repeater-item-f8b7812  \">\n\n                                <div class=\"pe-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.1 171.5L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6zM388.6 312.3l23.7 138.4L288 385.4l-124.3 65.3 23.7-138.4-100.6-98 139-20.2 62.2-126 62.2 126 139 20.2-100.6 98z\"><\/path><\/svg><\/div>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--title elementor-repeater-item-8e8adbb  \">\n\n                                <h6>Strategy & Change<\/h6>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--text elementor-repeater-item-5918f47  \">\n\n                                <p>Connecting research and design to shape concepts, set priorities and support clear, positive change.<\/p>\n\n                            <\/div>\n                                        <\/div>\n\n                \n\n        <\/div>\n\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-anim-general=\"true\" data-animation=\"fadeUp\" data-anim-settings=\"{id=2f359870;duration=1;delay=3;mobile_delay=;stagger=0.1;pin=;mobilePin=;pinTarget=;scrub=scrubbed__true;repeat=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=bottom;start_scale=;end_scale=;out=false;easing=default;fade_blur=false;mask_start=}\"=\"\" class=\"elementor-element elementor-element-2f359870 scrubbed__true will__animated elementor-widget elementor-widget-pecalltoaction\" data-id=\"2f359870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pecalltoaction.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"pe--call--to--action pe--hover--trigger pe--styled--object none\" >\n\n            \n            \n\n                <div                     class=\"pe--cta--wrapper \">\n\n                    \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--icon elementor-repeater-item-f8b7812  \">\n\n                                <div class=\"pe-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-window-minimize\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M480 480H32c-17.7 0-32-14.3-32-32s14.3-32 32-32h448c17.7 0 32 14.3 32 32s-14.3 32-32 32z\"><\/path><\/svg><\/div>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--title elementor-repeater-item-8e8adbb  \">\n\n                                <h6>Project & Stakeholder Management<\/h6>\n\n                            <\/div>\n                        \n                            <div data-image-hover=\"\"                                 class=\"cta--element pe--styled--object element--text elementor-repeater-item-5918f47  \">\n\n                                <p>Coordinating people, priorities and project delivery across multidisciplinary teams.<\/p>\n\n                            <\/div>\n                                        <\/div>\n\n                \n\n        <\/div>\n\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I\u2019m an IADT graduate and multidisciplinary designer working across research, strategy and visual design, using design as a tool for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-16873","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 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Research &amp; Insight Making sense of complex information to reveal patterns, opportunities and clearer ways forward. Brand &amp; Visual Design Shaping visual identities, design systems and creative direction across digital, print and communication.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/hlaforga.com\/?page_id=16873\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Heitor Laforga -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"About - Heitor Laforga\" \/>\n\t\t<meta property=\"og:description\" content=\"I\u2019m an IADT graduate and multidisciplinary designer working across research, strategy and visual design, using design as a tool for positive change. 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