Casa Épi
BRAND IDENTITY & PACKAGING
Family Tradition and Culinary innovation
Casa Épi is a Brazilian food brand rooted in Minas Gerais and Goiânia, combining family tradition with a contemporary approach to gastronomy. The brand specialises in fresh, handcrafted food, from artisan bakery and confectionery products to ready-made meals.
Built around the idea that food is an expression of affection, Casa Épi celebrates freshness, care and meaningful everyday moments. At its core is a simple idea: made by us, for you.
The Identity
The visual identity was developed to reflect Casa Épi’s balance between tradition, warmth and modernity. A condensed wordmark gives the brand a distinctive and confident presence, while the natural colour palette brings softness, freshness and a sense of authenticity. Typography was kept clean and approachable, helping the identity feel contemporary without losing the familiarity and warmth associated with handmade food.
A flexible grid system was introduced as a recurring graphic element, giving the brand a recognisable visual language across packaging and printed touchpoints. Together, these elements create an identity that feels handcrafted without becoming rustic and refined without feeling distant.
The system was designed to support the brand across different formats and platforms while staying connected to its central idea.
