#BeaGP
The campaign was developed to work across a wide range of digital and physical touchpoints, adapting the creative to suit different personas while maintaining a consistent overall identity. The visual system was rolled out across digital campaign assets and physical touchpoints. Each format was designed to communicate quickly and clearly, helping the campaign remain recognisable across both online and real-world environments.
Video editing and motion design were also used to bring doctor testimonials into the campaign, offering a more personal perspective and creating space for longer-form storytelling alongside the static campaign assets.
The result was a flexible campaign system that could be adapted across markets, formats and locations while supporting a focused and strategic recruitment message.