Family Tradition and Culinary Innovation
The visual identity was developed around Casa Épi’s balance of warmth and family traditions. A condensed wordmark gives the brand a distinctive and confident presence, while the clean and approachable typography helps keep the identity young without losing the familiarity associated with handmade food.
A flexible grid system became a recurring graphic device across packaging and printed materials, giving the brand a recognisable visual language across different touchpoints. Together, these elements create an identity that feels handcrafted without becoming rustic. The system was designed to adapt across formats while remaining consistent and closely connected to the brand’s central idea of care, freshness and everyday connection.
The identity balances the warmth of handmade food with a young visual language, creating a brand that feels familiar, fresh and considered.