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We Love Sweet

BRANDING

Artistic confectionery and homemade cakes.

Visual identity design and packaging for a charming home bakery. The logo features soft, curving lines that embody warmth and friendliness. A delicate color palette of shades of pink and a pale green aims to create a sense of elegance and whimsy. The branding was crafted to make customers feel cared for and create a memorable experience.

Materials

A small set of materials was proposed with the visual identity.

It included a set of boxes for the two main products commercialised by the business, cakes and cupcakes; 2 business cards featuring a square and standard size and letterhead to present quotes and other matters.