Aviation Finance with Clarity and Integrity
Supporting the AERA logo, the rollout of the brand across a range of everyday corporate touchpoints was delivered combining clean typography, a sober colour palette and a restrained visual language, creating a professional identity built around clarity and trust. The work involved translating this system into presentation deck templates, stationery, business cards, email signatures and other branded materials, ensuring each application remained consistent while responding to different communication needs.
A short motion piece was also developed to showcase the identity and applications, bringing the brand system to life through movement and creating a more dynamic way to present the overall visual direction.