Private Chef & Catering
The visual identity was developed to balance a premium feel with the approachability of a highly personable service. A restrained palette of yellow, grey and brown brings character and familiarity to the brand, while the wider visual system was designed to feel minimal and contemporary. The identity was extended across communication materials and packaging, creating a consistent brand language for both the catering service and its range of desserts and ready-to-eat foods.
Packaging focused on presentation, practicality and sustainability. Recycled materials and more responsible production choices were incorporated to support the brand and idealiser values
The identity was designed to feel contemporary and minimal without losing the warmth and character.